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Parts and equipment for motorcycles, quads, scooters and bicycles

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Everything you need to know about the SRAM bicycle equipment brand

SRAM is the American outsider in the bicycle equipment segment (derailleurs, gear and brake levers, pedals, wheels, etc.). Despite the company's youth, SRAM has succeeded in carving out a place of choice in the bicycle transmission market. Discover our range of products SRAM for your bike, whether mountain bike, road or gravel.

SRAM brand

A little history about SRAM

In XNUMX, Scott, Ray and Sam found the company SRAM in Chicago and introduce the gear lever to the market Grip Shift, handlebar gear change. This innovation revolutionized gear changing in cycling.

From progressive and permanent improvements to revolutionary innovations, the company currently markets almost all of the components of a bicycle.

Its goal is to constantly improve its products. SRAM's philosophy is based on the dream of creating a more active, more intuitive and faster experience on a bike.

Since its inception, the company has also made significant acquisitions such as the components company Sachs Bicycle Company , in XNUMX, which was the world leader in the manufacturing of chains, cassettes and hubs.

In XNUMX, SRAM bought Rock Shox , the largest specialist in MTB shock absorbers. Finally, in XNUMX, the company acquired Avid et Truvativ , companies manufacturing brakes, cranks and components. The sum of all these processes allowed SRAM to take the place of the second largest supplier of bicycle components in the world and to continue the development of new components.

Currently, the company includes XNUMX workers, manufactures more than XNUMX cycling products and has XNUMX factories located around the world. SRAM has experienced spectacular growth thanks to its innovative products, exceptional customer service and incredible sales.

SRAM in competition

With world-class athletes benefiting from the best product, SRAM sponsors races like the Enduro World Series and the downieville Classic and many athletes practicing enduro, free ride , cross country ...

Drawing on the expertise of multiple champions who have won numerous victories in the most prestigious competitions, designed forar enthusiasts serving enthusiasts, SRAM strivesforce to constantly improve their products.

Whether it's the MTB World Cup, Tour de France or the journey to school, SRAM believes in the power of cycling and has always been committed to making every ride more inspired.

Trek -Segafredo et Movistar are already on SRAM WorldTour teams.

Jumbo Visma should be equipped by SRAM from XNUMX, according to sector sources and the victory of the Tour de France par Jonas Vingegaard takes the American firm to the top of the most prestigious cycling race in the world.

SRAM continues to invest in high-level events as well as the best athletes in the world.

SRAM's sponsorship focuses on strong partnerships and product development. SRAM wants to work with teams who can promote the sport in a positive way, who can win and who can help us continue to develop the most innovative products in cycling; the women's team Canyon SRAM Racing participate in this promotion.

All sponsored teams will use RED or Force stepâ„¢ AXSâ„¢ of SRAM , and almost all will be equipped with HRD disc brakes.

Canyon-SRAM women's teamScott-SRAM MTB Racing teamSRAM Vingegaard

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