Generic is an Austrian brand of small displacement motorcycles and scooters that was born in 2004 in Salzburg, whose production is based in Asia.
In 2012, the brand is attached to the group KSR. TOSR Group currently distributes the K brandsSR MOTO, BRIXTON, LAMBRETTA, MALAGUTI, MOTRON (for group brands) and ROYAL ENFIELD, NIU, CFMOTO, ITALJET, SUR-RON (for imported brands).
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