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General information > Tips and Guides > The guides > EICMA Milan 2023 Fair

Motorcycle Show â € “Milan EICMA 2023

The 80th edition of EICMA took place from November 9 to 12, 2023.

Passion and mobility are celebrated each year and represent a demonstration of force for the industry of the sector which once again underlines the centrality and international attractiveness of this event.

From November 9th, the general public was able to admire the latest innovations from the world of two wheels present at the EICMA (International Cycle and Motorcycle Show).

This 80th edition is probably one of records: no less than eight pavilions concerned (two more than last year) and 1 brands present. 700% of the companies present this year are “beginners”, while more than half came from the eastranger representing 45 countries.

The 50 stand Factory

2023 is a big first for 50 Factory on EICMA. In fact this year the team traveled to Milan for more international visibility and to find new distributors in Europe.

A container was specially designed for the occasion. It allows you to receive suppliers and customers on the terrace in order to be able to discuss and enjoy a panoramic view of the entire living room.

Two vehicles were present on the stand: one Rieju MRT 50 and a Kawasaki KX 125. The opportunity to show the entire range of products to Italian customers.

As for the Lyon 2 wheel show, our 2023 catalog was available free of charge on the stand and many goodies were offered (the famous pair of 50 glasses Factory, stickers from different brands…). For greater comfort, Factory called on an Italian translator to facilitate dialogue with the various Italian suppliers.

Discover stand 50 below Factory in photos!

racoon EICMAEICMA 202 Wind50 stand factory eicmaeicma factory50  factory eicma50  Factory at eicma

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